About Us

smartFOCUS DIGITAL creates software for digital marketing. That includes

• email marketing
• integrated microsite hosting
  
• SMS and other mobile channels
• social network marketing

We usually host this software for our clients, who are typically medium to large companies based anywhere in the world. Clients use the software on a SaaS basis, and we have several data centers. We're part of the smartFOCUS group, producing intelligent marketing and campaign software for off-line channels as well digital.

This Blog will cover the thoughts and progress of the development team here in the south of England. It'll include development management/process, development techniques, test - and particularly automated test.

We started migrating our development process to AGILE in 2008. At an early stage, we made a big push towards Continuous Integration and Automated Test. Then from Jan 2009, we switched the development process to monthly iteration cycles. The results have been really positive and interesting - I'll talk more about these in a later post.